You can write

a non-fiction

must-read book

Even if you have a day job and other responsibilities

It’s true. With the right coaching, tools and systems in place, you can write a book that makes you proud, enhances your business and personal brand, and that people want to read and tell their friends about.

Five ways your business will benefit from you writing a book…

1. Writing a book establishes credibility

Credibility matters, especially when you work in the B2B realm. It’s the reason why survey data from BrightLocal found that 86 percent of all customers check reviews for online businesses before they make a purchase. It’s why countless marketing articles tout the value of highlighting third-party awards, industry certifications and customer testimonials on your website.

Customers want to see proof that you are actually an expert in your niche, and writing a book is a surefire way to establish yourself as a genuine thought leader. Showing that you are published on Amazon or another reputable site gives potential clients greater confidence that you know what you’re talking about — even if they don’t read the book themselves.

2. PR Opportunities

Publishing a book can serve as a valuable public relations opportunity for your business. News media are always on the lookout for new, interesting content. A book launch is a point of interest, especially if the content of the book is relevant to a particular reporter’s ‘beat.’ 

Pitch the publication of your book as a story to news media to land interviews, reviews and other coverage, rather than trying to pitch yourself or your business. Coverage of your book will naturally lead to a mention of you (the author) and your business.

Even coverage on a local level (newspapers, TV or radio) will provide valuable press attention. When targeting media outlets, be sure to look for journalists who cover your niche, and write a compelling, personalized pitch that demonstrates the value you could provide to their target audience. Using your book as a platform to establish yourself as an expert now could also result in your becoming an interview resource for future stories, helping you achieve even more press coverage.

3. Mailing list sign-up incentive

Many businesses rely on mailing lists and special offers to get customers to sign up for their services — and for good reason. Research data from DMA’s National Client Email Report found that email delivers an average ROI of $38 for each dollar spent on marketing. The larger your list, the greater your potential revenue.

However, customers are far more likely to sign up for your email list when they have an added incentive to do so. Offering your book for free to people who sign up for your email list is a great way to encourage sign-ups. By clearly explaining how your book is relevant and will provide value, potential customers become far more likely to pass on their contact information.

Rory Carruthers is one of the world’s most sought-after book marketing experts and the author of seven no.1 international best-selling books. In an email conversation, he explained, “People love getting something for free when that free ‘something’ provides real value. I actually give away physical copies of one of my books to help fuel email list signups. By giving them something of value up front, they’re far more likely to engage with my emails later on, because they come to expect that my future content will offer similar value.”

4. Establishes multiple revenue streams

Publishing a book can easily serve as an additional revenue source in and of itself, but you can also use it as a way of introducing other revenue streams for your business. The same content that you used to write your book can (with a little work) be transformed into a series of online webinars or other forms of lucrative content. 

A book can also provide the perfect platform for landing guest speaking opportunities or adding consulting services to your existing business. When you have already established your credibility with your book, these additional revenue streams are far more likely to be successful. Diversifying your sources of revenue will offer more opportunities for expansion, while also ensuring greater financial security for your business as the market changes.

5. Increases your visibility and demand

When you write an authoritative book, you can greatly increase your visibility and credibility in your industry. With this comes a natural increase in the number of people who are interested in doing business with you.

Author and entrepreneur Tim Ferriss is a great example of this. Ferriss first achieved notoriety with his 2007 book The 4-Hour Workweek, based on his earlier entrepreneurial experiences. The book became a New York Times best-seller, earning Ferriss significant coverage in national publications.

As Business Insider reported, Ferriss was able to use his fame to become an angel investor and launch a successful podcast, which has achieved hundreds of millions of downloads. Through a book, Ferriss was able to become one of today’s biggest names in the industry. Not every business author will become a New York Times bestseller. But with more demand, you can greatly increase your profitability as you find more lucrative clients.

Though writing and editing a book requires a fair amount of time and research, it can have truly transformative results for your business. As you use your book to bolster your credibility and expand your market reach, you will be able to grow at a much faster rate than ever before.

I now have an understanding of how to structure and book and pitch an agent”

Sandy McDonald

I’m Kylie,

and I’m a book coach.

I’ve been coaching thought leaders, entrepreneurs and business owners for over 15 years.

I’m passionate about my clients undertaking and completing their books.

Why?

Because their books not only enhance their business and make them an authority in their field, but also enrich people’s lives and make the world a better place.

I’m also a published author and have been travelling full-time for 4.5 years and counting.

Powerless by Jacqueline Pretty. Published April 2023.

“Kylie came at the perfect point in my book journey – I was already a couple of drafts in and was ready to start querying, but wanted to get an outside perspective on my book. We decided to work together on a manuscript critique package, where she asked me to complete a one-page summary and a Q&A document before we got started, and over the next three weeks Kylie reviewed my manuscript and then delivered a comprehensive editorial letter (24 pages!)

When the feedback came through, I appreciated how Kylie took the time to list all the strengths of my novel, and then broke down her concerns into wider story concerns, and smaller in-scene concerns. This breakdown made it so easy for me as an author to address everything – the in-scene concerns I was able to address in a single run through of the book, while I could sit with the larger story issues and think about the best way to better tell my story. All of her feedback was insightful and thought-provoking, and my book is definitely stronger as a result.

I think it’s also worth highlighting Kylie’s level of professionalism. As someone who regularly works with freelancers, I’ve had experiences where expectations haven’t been met and timelines have blown out. This wasn’t the case with Kylie – the expectations were so clear. I knew exactly what I was getting, what was required from me, and when everything would be delivered, which meant I felt supported throughout the process.

I’d highly recommend Kylie’s book coaching services to anyone who is ready to write a better book!”

ready to write

ONLINE COURSE

COMING SOON!

You already have enough content for a great memoir

You already have enough content for a great memoir

Did you know you already have enough interesting content and stories within you for a great memoir? People often don’t realise this because of a misunderstanding about what a memoir is and its purpose. I’ll explain that shortly. First and most importantly, rest...

read more
A scuba diving lesson for writing and life

A scuba diving lesson for writing and life

Back in 2000, I was learning to scuba dive in the Red Sea, Egypt, when I hit a breaking point. The dive licence requirements and exercises were challenging but I was getting through them, initially. I had successfully practiced losing my mask under the water and...

read more